About
Hello, I'm Seonggu Jeon, a Product & System Designer who creates scalable design systems, cross-platform consistencies, and user-friendly experiences that harmoniously merge hardware and software.
More than six years of experience at Samsung Electronics has seen me spearhead system-level UX/UI projects for such Samsung products as the One UI Design System, Galaxy AI intelligence experience, and Flip Coverscreen UX. I have been responsible for shaping abstract concepts into tangible design architectures that equip millions of devices across the globe. My job extends beyond aesthetics—it's about designing functional, smart systems that learn, scale, and captivate.
Iterative
product design
Insight-Led One UI Updates
Real-World Feedback
User Behavior as Design Input
Design Validation
Cross Device & Platform
AI Experience Systemization
Framework Driven Design
Feasibility & Developer Alignment
From designing a tokenized design system that reduced guideline complexity by 40%, to releasing AI-based features such as Writing Assist and boosting productivity by 40%, I’ve always advocated for impactful, quantifiable design. I have held several patents and been recognized by the iF and IDEA design awards for my advancements in interaction design and system thinking.
